Privacy Policy

This Privacy Policy describes how BEEWELL INSPIRED, LC, doing business as BeeWell Inspired (“BeeWell Inspired,” “Company,” “we,” “us,” or “our”), collects, uses, discloses, stores, and otherwise processes personal information.

For purposes of this Policy, “Services” means BeeWell Inspired's coaching, educational, administrative, and related services. “Program” means an individual or group coaching program offered by BeeWell Inspired. “Program Recording” means an audio or audiovisual recording and any related transcript or replay of a Program session. “Program Community” means an online group or community designated for a Program. “Program Term” means the Program period stated in the applicable coaching agreement. “Third-Party Payer Acceptance” or “Payer Acceptance” means BeeWell Inspired's separate agreement through which a third party accepts financial responsibility for a Client's Program without becoming the coaching client.

This Policy applies to personal information we process in connection with:

• The website located at https://www.beewellinspired.com and related landing pages, quizzes, forms, portals, and online communities (collectively, the “Website”);
• Coaching inquiries, consultations, individual and group coaching Programs, forms, assessments, meetings, recordings, transcripts, notes, communications, and Program delivery;
• Purchases, payments, agreements, scheduling, customer support, and account administration;
• Email, SMS, WhatsApp, social media, advertising, and other electronic interactions; and
• Offline or local business records maintained in connection with BeeWell Inspired's Services.

This Policy does not control a third party's independent processing of information under its own privacy policy. It also supplements, but does not replace, confidentiality obligations in an applicable coaching agreement.

Please review this Policy carefully. If you do not agree with it, do not provide information or use the Website or Services. Where consent is the legal basis for processing, you may withdraw that consent prospectively, subject to legal and contractual limitations described below.

1. Changes to This Privacy Policy

We may update this Policy as our practices, providers, Services, or legal obligations change. Updates apply prospectively when posted unless a later effective date is stated. We will provide notice of a material change when reasonably appropriate under the circumstances or required by law.

We will not rely solely on a silent or retroactive policy change to use previously collected personal information for a materially different purpose when additional notice or consent is required.

2. Adults Only

The Website and Services are intended for adults who are at least eighteen years old. We do not knowingly offer coaching Services to, or intentionally collect personal information directly from, anyone under eighteen.

If we learn that we collected personal information from a person under eighteen without appropriate authorization, we will take reasonable steps to delete or otherwise address it. Contact [email protected] if you believe a minor provided information to us.

3. Information We May Collect

Depending on how you interact with us, we may collect the following categories of information.

3.1 Identifiers and Contact Information

Name, email address, telephone number, mailing address, account name, online identifier, IP address, signature, and other information used to identify or contact you.

3.2 Transaction, Payment, and Agreement Information

Products or Services considered or purchased, Program and payment selection, purchase date, order or transaction identifier, invoice and payment status, installment schedule, limited payment-method details, electronic signatures, agreement records, and billing communications.

Full payment-card numbers and security codes are handled by the applicable payment processor, such as Stripe or PayPal, rather than stored directly by BeeWell Inspired. We may receive limited information such as payment status, payment-method type, expiration date, and the last four digits.

3.3 Coaching and Sensitive Information

Information you voluntarily provide through inquiries, quizzes, forms, assessments, sessions, messages, exercises, recordings, or other coaching interactions. This may include goals, preferences, food behavior, cravings, emotional eating patterns, body image, emotional well-being, stress, personal challenges, health journey, physical activity, dietary practices, medication or supplement context, occupation, family or relationship context, financial considerations, and other information relevant to the Services you request.

Some of this information may be considered health information, sensitive personal information, or special-category data under particular laws. BeeWell Inspired is a health and wellness coaching business, not a medical or mental-health treatment provider. Providing sensitive information is voluntary, but declining to provide information that is reasonably necessary for a requested coaching Service may limit our ability to provide or personalize that Service.

3.4 Audio, Audiovisual, Voice, Transcript, and Note Information

When an individual Client consents to recording, we may collect an audio or audiovisual Program Recording and related transcript, replay, summary, notes, themes, commitments, or follow-up content.

Group coaching sessions are ordinarily recorded audiovisually as disclosed in the applicable group coaching agreement. We provide session-level notice when recording is active. Program Recordings may include participant names, voices, images, statements, chat contributions, and participation. Restricted replay access may be provided to authorized cohort participants for the period stated in the applicable agreement.

We may also use audio-only recording or transcription tools for authorized coaching and note-support purposes.

3.5 Communications and Community Information

Emails, SMS or ordinary text messages, WhatsApp messages, support requests, scheduling communications, social-media messages, comments, ratings, reviews, community posts, and other information you send to us or make available in a Program Community.

Information shared in a group session or community may be visible to authorized participants. We use reasonable access controls and contractual confidentiality rules, but we cannot guarantee another participant's conduct or the privacy of an external community platform.

3.6 Quiz, Survey, Preference, and Inference Information

Quiz or survey responses, segmentation labels, interests, preferences, behavioral patterns, personalized results, and inferences derived from information you provide or from your interactions with the Website and Services.

Quiz segmentation and AI-supported analysis are used to personalize content, communications, or coaching support. We do not use them to make a solely automated decision that produces a legal or similarly significant effect about you.

3.7 Technical, Usage, and Device Information

IP address, browser, operating system, device information, referring page, pages viewed, links clicked, timestamps, approximate location derived from IP address, email opens, message interactions, Website activity, advertising interactions, and similar technical or usage data.

3.8 Information from Other People or Organizations

We may receive information from referral sources, an employer or proposed third-party payer, payment processors, scheduling or calendar services, social platforms, analytics and advertising providers, and other services you choose to connect with or use.

For payer administration, we may collect the payer's legal name, authorized representative, title, contact information, mailing address, payment election, payment method, invoices, receipts, transaction status, and related communications. A payer's financial role does not authorize the payer to receive Client coaching information except with the Client's specific written authorization or as required by law.

4. How We Collect Information

We may collect information:

• Directly from you when you browse the Website, submit a form, take a quiz, subscribe, schedule, purchase, sign an agreement, participate in coaching, communicate with us, join a community, or request support;
• Automatically through cookies, pixels, log files, analytics, email tracking, and similar technologies;
• From an employer, payer, referral source, service provider, payment processor, social platform, or other person or organization involved in a transaction or interaction; and
• From recordings, transcripts, notes, summaries, and other records created in connection with authorized Program delivery or administration.

5. How We May Use Information

We may use personal information to:

• Operate, secure, maintain, troubleshoot, and improve the Website and Services;
• Respond to inquiries and provide requested information, resources, quiz results, consultations, coaching, and support;
• Create and administer accounts, profiles, communities, portals, and Program access;
• Schedule, reschedule, confirm, and manage appointments and sessions;
• Prepare for and deliver individual or group coaching;
• Personalize educational materials, coaching support, communications, quiz results, and user experiences;
• Create or organize authorized recordings, transcripts, notes, summaries, themes, commitments, and follow-up communications;
• Process purchases, verify cleared payments, administer installment schedules, issue invoices and receipts, manage payer responsibilities, and address billing or collection concerns;
• Create, route, sign, retain, and enforce agreements and other business records;
• Send administrative, transactional, security, policy, Program, and account communications;
• Send marketing communications when permitted and honor opt-out choices;
• Measure Website, email, advertising, and campaign performance;
• Conduct analytics, segmentation, retargeting, or targeted advertising when enabled and permitted;
• Protect rights, safety, security, and property; prevent fraud or misuse; and investigate suspected violations;
• Comply with legal, tax, accounting, recordkeeping, and regulatory obligations;
• Complete a merger, reorganization, financing, or sale of all or substantially all of the business or assets, subject to applicable protections;
• Create and display a testimonial only with separate permission for the approved content and use;
• Create aggregated, deidentified, or anonymized information; and
• Carry out another purpose disclosed when information is collected or authorized by you.

6. Recordings, Transcription, and Replay Access

6.1 Individual Coaching

We record an individual coaching session only with the Client's consent. Declining recording does not prevent participation. A Client may change the recording election prospectively by notifying us in writing. We preserve the original election and evidence of any later change.

When authorized, we may use a recording or transcript for Program administration and delivery, note preparation, summaries, follow-up communications, identification of themes and commitments, personal replay access, and other purposes disclosed in the applicable agreement.

If we provide a Fathom recording to an individual Client, access may be granted to the specific Client email. That access is personal and subject to the applicable agreement.

6.2 Group Coaching

Group sessions are ordinarily recorded audiovisually using Fathom to support Program delivery and restricted replay access, including for authorized participants who miss a session. We provide a session-level notice when recording is active.

Authorized cohort participants may receive restricted access to available Program Recordings for the period stated in the applicable agreement, ordinarily until thirty (30) days after the end of the Program Term. That access period is not necessarily the same as our internal retention period.

We do not sell or publicly distribute Program Recordings or use them as testimonials or public marketing without separate written permission. Participants are contractually restricted from unauthorized recording, copying, downloading, sharing, publishing, or distribution, but we cannot guarantee another participant's conduct.

7. Artificial-Intelligence-Supported Processing

We may use artificial intelligence, including generative AI, to support administrative or Program-related work such as organizing notes, reviewing transcripts, preparing summaries or follow-up communications, identifying themes and commitments, personalizing educational or coaching materials, and supporting operations.

Current material AI-supported providers may include OpenAI's ChatGPT, Anthropic's Claude, and CloneIQ. Providers and features may change as our operations evolve.

When using AI-supported tools, we apply the following operating principles:

• AI supports, but does not replace, Coach's judgment or the human coaching relationship;
• BeeWell Inspired remains responsible for the Services it provides and reviews client-facing AI-supported output;
• We use reasonable safeguards and appropriately configured services;
• We limit identifiable information to what is reasonably necessary for the disclosed purpose; and
• We do not intentionally submit Client Confidential Information, Participant Confidential Information, or other protected nonpublic information to a public or shared AI model for unrestricted training unless we have reasonably determined the information will be protected and will not be used to train a public or shared model without authorization.

AI output is not medical or mental-health advice. Additional AI terms appear in the applicable coaching agreement.

8. Cookies and Similar Technologies

We may use session cookies, persistent cookies, pixels, web beacons, local storage, log files, and similar technologies to operate the Website, remember preferences, maintain sessions, understand usage, measure email and campaign performance, prevent fraud, and support analytics or advertising.

Some technologies are necessary for Website operation. Others may be used for preferences, analytics, or advertising. Depending on your location and the technologies enabled, we may request consent or provide controls through a cookie banner or preference center.

You may also adjust browser settings to block or delete cookies. Blocking cookies may affect Website functionality. Where required by law, we will respond to recognized browser-based opt-out preference signals as applicable to the browser and device sending the signal.

9. Analytics, Advertising, and Affiliate Tracking

We may use GoHighLevel analytics, Google Analytics 4, Meta Pixel, and related tools to understand Website and campaign performance, measure interactions, improve Services, and support advertising when enabled.

These tools may collect or receive identifiers, device and network information, Website activity, approximate location, commercial information, and inferences. Depending on configuration and applicable law, disclosure to an advertising provider may be considered “sharing” for cross-context behavioral advertising or processing for targeted advertising even when no money is exchanged.

We do not sell personal information for money. When required, we will provide a method to opt out of sale, sharing, or targeted advertising. The exact controls available may depend on the technologies enabled and your jurisdiction.

We may use affiliate links, including links to BeeWell Inspired's Fullscript dispensary. Affiliate links may use cookies or identifiers to attribute referrals and commissions.

10. Email, SMS, WhatsApp, and Marketing Choices

We may send administrative and transactional messages reasonably necessary to respond to a request, administer an account, schedule or deliver Services, process a purchase, provide Program information, or address security and policy matters.

We send marketing email or text messages when permitted by law and the consent presented at collection. Marketing emails may contain tracking pixels that show opens or link interactions. You may unsubscribe from marketing email using the link in the message. You may opt out of marketing text messages using the instructions provided with the message.

Opting out of marketing does not prevent nonmarketing communications reasonably necessary to administer a purchase, request, agreement, account, or coaching relationship.

WhatsApp, ordinary SMS, email, and social-media messaging involve third-party platforms or networks. Do not use those channels for highly sensitive or urgent information unless we have agreed that the channel is appropriate. No electronic communication channel can be guaranteed completely secure.

11. How We Disclose Information

We may disclose personal information:

• To contractors, support providers, technology platforms, and service providers that process information for the purposes described in this Policy;
• To payment processors, payers, and billing or collection providers as reasonably necessary to administer financial obligations;
• To an employer, payer, or other person when you specifically authorize the disclosure;
• To authorized group participants when information is voluntarily shared in a group session, recording, replay, or Program Community, subject to the applicable agreement;
• To comply with law, court order, legal process, or a valid governmental request;
• To enforce the Terms of Use, Purchase Policy, coaching agreements, Third-Party Payer Acceptance, or other rights;
• To protect the rights, safety, security, or property of BeeWell Inspired, Clients, participants, users, providers, or others;
• In connection with a merger, reorganization, financing, or sale of all or substantially all of our business or assets, subject to applicable protections;
• With your consent or at your direction; and
• In aggregated, deidentified, or anonymized form that is not reasonably intended to identify you.

We do not give a third-party payer access to Client sessions, recordings, transcripts, forms, assessments, notes, communications, attendance, progress, outcomes, or other confidential coaching information merely because the payer funds the Program. We may provide invoices, receipts, payment schedules, transaction status, past-due notices, and other information reasonably necessary to administer the payer's financial obligation.

12. Material Providers and Processing Locations

We use providers and systems for the following functions. A provider may process information in the United States or another jurisdiction under its own terms and privacy practices.

We may replace or add providers when reasonably necessary. We will update this Policy when a change materially affects the categories of information processed or the purposes described here.

13. Local, Cloud, and Synchronized Storage

We may store business and coaching records in GoHighLevel, Google Drive, provider systems, authorized local Windows devices, and private network-attached storage. Authorized local copies may be synchronized among approved devices used for business operations.

Synchronization is not the same as an independent backup. Deletion or modification may propagate among synchronized locations. We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information, but no storage, synchronization, transmission, or security method is completely secure or guaranteed against loss or unauthorized access.

14. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide Services, maintain accounts and Program records, honor recording and consent choices, administer transactions and agreements, respond to inquiries, resolve disputes, enforce rights, meet tax and accounting obligations, maintain security, and comply with law.

Retention varies by information type, sensitivity, contractual commitments, provider settings, legal requirements, and whether an ongoing relationship exists. When information is no longer reasonably needed, we may delete, deidentify, or anonymize it, subject to legal holds, required records, and routine system limitations.

Program access periods are not necessarily deletion deadlines. For example, the end of replay access does not necessarily require immediate deletion of the underlying recording, transcript, agreement, consent evidence, or administrative record.

15. Security

We use reasonable administrative, technical, and physical measures designed to protect personal information. These may include access restrictions, authentication, provider configuration, contractual protections, encrypted transmission where supported, limited sharing, and secure disposal practices.

No system is completely secure. We cannot guarantee that information will never be lost, misused, accessed, disclosed, altered, or destroyed without authorization. If we determine that a security incident requires notice, we will provide notice as required by applicable law.

16. Public Contributions and Group Environments

Information you post publicly or share in a group session, community, review, comment, or rating may be visible to other people. Do not submit sensitive or confidential information to a public feature.

Program Communities and group coaching spaces may be restricted to authorized participants, but they are not private one-on-one coaching environments. External platforms have their own privacy and security practices, and another participant may act outside contractual restrictions. Review the applicable group coaching agreement before participating.

We do not treat an unsolicited positive comment as permission to publish a testimonial, name, likeness, or personal coaching story. Public testimonial use requires separate permission.

17. Your Choices

Depending on the interaction and applicable law, you may:

• Decline to provide optional information;
• Withdraw a consent prospectively when processing is based on consent;
• Change an individual-session recording election prospectively in writing;
• Unsubscribe from marketing email or opt out of marketing text messages;
• Adjust cookie or browser settings;
• Use an available cookie preference center;
• Request access, correction, deletion, or a copy of certain personal information;
• Opt out of sale, sharing, targeted advertising, or certain profiling when the applicable law provides that right; and
• Appeal a privacy-request decision when applicable law provides an appeal right.

Some information is necessary to complete a transaction, perform a contract, provide requested Services, maintain required records, protect security, or comply with law. We will explain material limitations when responding to a request.

18. Privacy Requests

To submit a privacy request, email [email protected] with the subject line Privacy Request and describe the request in sufficient detail.

We may ask for information reasonably necessary to verify your identity, authority, or relationship to the information. An authorized agent may be required to provide proof of authority, and we may confirm the request directly with you when permitted.

We will confirm and respond within the period required by applicable law. We ordinarily do not charge for a request, but we may charge a permitted fee or decline a request that is manifestly unfounded, excessive, repetitive, technically infeasible, or subject to a lawful exception. We will not unlawfully discriminate against you for exercising an applicable privacy right.

19. European Union, European Economic Area, and United Kingdom

If the GDPR or UK GDPR applies to our processing, BeeWell Inspired acts as a controller for the purposes and means of processing described in this Policy.

Depending on the purpose, our Article 6 lawful bases may include:

• Consent, for processing you affirmatively authorize and may withdraw prospectively;
• Contract, when processing is necessary to take requested precontract steps or perform an agreement with you;
• Legitimate interests, such as operating and improving the Website and Services, maintaining records, preventing fraud, securing systems, and conducting proportionate marketing, when those interests are not overridden by your rights;
• Legal obligation, when processing is necessary to comply with law; and
• Vital interests, in a rare emergency when permitted by law.

Health information and other special-category data require an additional lawful condition. Depending on the facts, we may rely on explicit consent or another condition permitted by applicable law. We do not rely on this Policy alone as a substitute for consent when explicit consent is required.

Subject to applicable conditions and exceptions, you may have rights to access, correct, erase, restrict processing, object, receive portable data, withdraw consent, and avoid certain solely automated decisions. You may also complain to the supervisory authority in your country.

Information may be processed in the United States and other countries that may not provide the same legal protections as your home jurisdiction. When required, we use an approved transfer mechanism or other appropriate safeguards through the applicable provider or arrangement.

20. California Privacy Disclosures

This section applies only to the extent the California Consumer Privacy Act and California Privacy Rights Act (“CCPA/CPRA”) apply to BeeWell Inspired's processing.

During the preceding twelve months, we may have collected and disclosed for business purposes the following categories of personal information, depending on the Services and technologies used:

We do not sell personal information for money. We may use analytics or advertising technologies that disclose identifiers, Internet activity, commercial information, approximate location, or inferences to advertising providers. Depending on configuration and law, that activity may constitute “sharing” for cross-context behavioral advertising.

We do not knowingly sell or share the personal information of consumers under sixteen. We do not use or disclose sensitive personal information for purposes intended to infer characteristics outside the purposes reasonably necessary to provide requested Services, administer the relationship, maintain security, or as otherwise disclosed and permitted.

If CCPA/CPRA applies, California residents may have rights to know/access, correct, delete, receive information about categories and recipients, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive equal treatment. Submit requests through the method in Section 18. Where required, we will provide and honor the applicable opt-out mechanism and response deadlines.

California's “Shine the Light” law may provide certain residents a right to request information about disclosures for third parties' direct-marketing purposes. Submit a request to [email protected].

21. Other United States Privacy Rights

Residents of certain states may have rights, when the applicable law covers BeeWell Inspired, to confirm processing; access, correct, delete, or obtain a portable copy of personal information; opt out of sale, targeted advertising, or certain profiling; limit or consent to sensitive-data processing; and appeal a request decision.

The exact rights, exceptions, verification methods, and response periods vary by state. Submit a request or appeal through the method in Section 18. We do not sell personal information for money. When required, we will provide applicable consent or opt-out controls for sensitive information, sale, sharing, targeted advertising, or profiling.

Nevada residents may submit a request to opt out of a future sale covered by Nevada law. We do not currently sell covered information for monetary consideration as defined by that law.

22. Governing Documents

This Policy describes personal-information practices. It does not replace:

• A coaching agreement's contractual confidentiality obligations;
• A Third-Party Payer Acceptance's payer-information limitations;
• The Purchase Policy, available at https://www.beewellinspired.com/purchase-policy, and its purchase and payment terms;
• The Terms of Use, available at https://www.beewellinspired.com/terms-of-use, governing Website and Company Content; or
• The Website Disclaimer, available at https://www.beewellinspired.com/website-disclaimer, governing general educational content.

If a coaching agreement provides greater contractual confidentiality protection for the coaching relationship, that protection remains in effect.

23. Contact Information

BEEWELL INSPIRED, LC
716 Bent Brook Rd.
St. Louis, MO 63122
[email protected]

For privacy questions or requests, email [email protected] with the subject line Privacy Request.

Last updated: August 20, 2026